Strategic Marketing is more than just a fancy phrase! It is an essential part of any business marketing. The Strategy or the methodology with which you approach your communication to the outside world really needs to concise before you take off and start buying ads, creating websites, pretty much anything!
What we do at Creative By Design as your strategic marketing consultant – is look at your business as a whole and what your business needs and goals are and what media channels or marketing efforts will help achieve those goals.
When you work with us the first thing we do is sit down and determine where you are, where you want to go and how we can get there based on budget, need and your product or service. Many business people often think that they only need, Social Media or a new website or maybe brochures, but our team looks at what you actually need as a whole. Where are those brochures going to go and what is the strategy? What is the call to action in your marketing materials? So many things to determine when it comes to marketing. No matter who the business is or what they want, we sit down and discuss what will work best for them. Many times our team has come back and said, we really think you need to focus over here, that is where your target customer is getting their information. Strategic marketing, is the core of any marketing program, we live by it!