I often hear people tell me that they are going to hire their friend’s son or their cousin twice removed to do their logo or create their marketing materials. Unless this individual is a professional designer, they are doing themselves a disservice by choosing this route. When selecting an amateur to design your business identity, you get amateur results, which leaves an amateur impression with your prospects. Who do you think can charge more? An amateur or a professional? By hiring a professional designer and/or marketer from the beginning gives your business a higher standard, enabling you to charge more and increasing your perceived value and your bottom line!
